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The record-breaking figure came from a 'tremendous deal' with the NFLPA, according to Deion. While some speculated it was driven by trading cards or licensing, the figure far exceeds the previous record held by Tom Brady. raccoongame.org
Deion: Shedeur's $17.7M royalty wasn't from jersey sales
Shedeur Sanders shattered Tom Brady's one-year record with $17.7 million in rookie royalties, a figure Deion Sanders clarifies was driven by a deal with the NFLPA and trading cards, not jersey sales.