sports

Kai Trewin Hits 100k Followers in Insta Battle

Published June 3, 2026 · Updated June 3, 2026 · The Guardian

Australian defender Kai Trewin has gained 100,000 Instagram followers amid a social media campaign to boost relatively unknown World Cup squad members.

Socceroos defender Kai Trewin has become the latest player to benefit from an Instagram trend aiming to make lower-profile World Cup squad members famous before the tournament begins. The campaign aims to position him as the 'Cristiano Ronaldo of World Cup' in the online sphere. chincha.pl

Meanwhile, New Zealand's Tim Payne has surpassed All Blacks in this social media battle. Instagram has become a pre-World Cup battleground for Australia, New Zealand, and social media influencers as they compete to boost their players' online profiles before the tournament kicks off.

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